House Concerts Can Pay The Mortgage
by Brian Vander Ark
A Brief History. The last rock album that my band The Verve Pipe recorded was called Underneath. It had been our best offering yet, the one that we were most proud of. Unfortunately, it was released on Sept 11, 2001.
Refusing to promote the album during that national crisis, it failed miserably. My RCA rep called me to let me know that “It’s the end of an era.” Translation? “You made two albums that didn’t sell for shit. We’re dropping you.”
I sold practically everything I had, except for my acoustic guitar. I bought an RV from my recently deceased stepfather’s estate, and toured the country as a solo musician. I took a lot of opening gigs, honing my skills as a solo artist. And though I played our biggest hit “The Freshmen” just about every night for the next 6 years (to appease the patrons I like to call the “One Hit Wanderers”), I tried out new material as well. I released a few solo albums in the process.
During that time of getting back to my roots as a songwriter, there weren’t that many listening rooms to play. The country was peppered with a few, but there wasn’t an honest to goodness scene or easy trail that led from one to the next. And house concerts? Conceptually, it hadn’t caught on yet.
In 2007 I had a mortgage that wasn’t getting paid and unless I started thinking outside the box, it wasn’t going to get paid. Something had to happen. It hit me on a jog one morning.
Lawn Chairs And Living Rooms Tour. I offered this to my fans: Book me into your home, I’ll play in your backyard, or living room. I’ll let you choose the setlist. You pay me, but then you charge your friends and family to make up for the cost. The show has to be private, by invitation only (That would weed out the one hit wanderers).
I booked 52 house concerts that first summer. The next summer was 112. I played a maximum of 4 a day, going from one to the next. I played for an hour, and hung out for an hour, teaching kids a few chords on the guitar, or jamming with other musicians in the group. Then I drove to the next one.
The point is, I got tired of playing solo public shows in sports bars and rock clubs. Shows where “The Freshmen!” was yelled out from song one. Shows where the smoke was so thick, it was nearly impossible for my throat to perform the next night.
So, I’ve been there. And I’ve found a way around it. House concerts are becoming more and more popular, and for good reason. You have a listening audience of music fans that WANT you there. They laugh at your jokes, they request songs of yours, they want to feed you.
Pitfalls? Hmmm… I’m hard pressed to find one. And I’ve done well over 400 house concerts. One thing that some might consider a downside. You don’t have the opportunity to not be ON. You don’t have a back room for privacy where you can psych yourself up. But these people will do anything to make you feel comfortable. Remember: You are a guest. When’s the last time you had a club owner/bar manager/sound man treat you that way?
An important tip: You have to put your complete trust in your fans. You are showing up to someone’s home that you have never met before. I admit, for the first few years, I had a fear that I would arrive at the hosts house, and it would be one lonely, middle aged woman answering the door. Perhaps she would have lied to me and said that there were going to be more people there. Perhaps she’s in a wedding dress. Perhaps she wants to hear the same song over and over and over….
But that never happened. Every house concert is different. Every one of them special in their own way. Like the time I played a show in the middle of absolutely nowhere, to a group I didn’t know in their little backyard, when a thunderstorm broke out, mid set. We all ducked into their one stall garage, and I played, surrounded by 50 people in a very tight circle, my head above most of them, turning and turning through the set, so everyone could hear. Or the time I played for a young couple who had just had a baby, and wanted to hear music in their living room to celebrate their 2nd anniversary. Just the three of us. Baby was off with grandma.
The point is, being a singer/songwriter is pretty easy. Anyone can write a song and sing it, good or bad. Finding places to perform where you have the attention of 100 percent of the people in a room is the hard part.
So here’s a tip for the singer/songwriters of the world: Jump on the house concert craze. I’ll give more specific details on how I made it work in the coming weeks.
I’m going to dedicate this blog to offer tips to those of you who have a desire to succeed as a singer/songwriter in today’s sports bar world. I’ll give you advice on how to perform at a house concert, and everything else that comes with it. But this blog won’t be just about house concerts. I’ll offer songwriting tips, and let you in on cheap travel secrets as well. Any information that I have to help me continue to be a full time musician will be available to you.
You see, I want you to succeed. We are losing the battle to the talentless that are in absolute control. Today’s hit songs are becoming so dumbed down that soon they are going to consist of only one long note, with a quarter note dance beat, and a lyric that repeats the line “This is a lead vocal”. But we can write. We can always write. We are songwriters. We get up early and write in quiet spaces, while our families are still asleep. Or we stay up late, recording a harmony on our laptop in the basement. We have endured the countless eye rolls from fathers of the daughters we’ve dated. “Ooooh…A musician.’ Translation? “Lazy, partier. Will amount to nothing.” But we’re much better than that. We write music.
I’ve been fortunate in my career. Mostly fortunate that I have a couple of hit songs under my belt. The money that comes in is enough to keep me afloat in the very hard times. But I understand what it’s like to work your ass off for no money, in hope that you sell a few CDs. It still happens to me. But making the right decisions along the way has also kept me afloat.
Along the way, feel free to comment, offer tips of your own, engage me with your own stories. I’m sure that some of you have ideas to share as well. Either way, let’s find a method that will help us all perpetuate a life in music.
Now, go write something.
Jump to next article, How To Book House Concerts (and Make Money At Them), by Clicking Here.
Brian Vander Ark’s Lawn Chairs and Living Rooms tour was the subject of a documentary in 2009. It follows Brian one weekend in July, where he played 6 shows, including a Verve Pipe concert. Plenty of music, raw language, and one dented Airstream. You can find it by Clicking Here.
Awsome story Brian, I too was in a band as the drummer / backing vocals and when we started we played for beer, only I didn’t drink so I really didn’t get paid. We did start making money playing our own music here in MIchigan and also had a nice size fan base to this day still putting our lyrics
up on face book keeping in mind this was the earlie 90’s. We never had a big hit like your band but I did really enjoy the writing of our own music and promoting of our band, but life took over and the band ended and we all went on with our lives married kids day jobs, so I think you are one of the best Musician’s I have ever met and I have met you a few times here in Jackson cause 1. you write very good songs and 2.you keep going with your passion for music. I hope we see you again around here in Jackson,Mi doing some shows and you will always have fans so keep on writing them awsome hit’s>
Brad
Brad – thanks for the comments. I’ve always hated that “play for beer” thing, for that very reason – what about those who don’t want to drink? Another bad scam is forcing the band to buy tickets and sell them on their own. Some clubs want no part of advertising and promoting. Why do it when the band can do it for you? such bullshit. Bands need to spend their time writing, recording, building their following. The clubs ‘hire’ you and you should be paid. Best of luck – KEEP AT IT! bva
Preach! I’m so glad I found your blog. This is great. Thanks for making us hard working musicians feel like we’re not alone.
BVA is correct about a great many things, but the two he’s written here I’d like to emphasize: “Underneath” is a fantastic album end-to-end (a rarity in music), and his house shows sound fantastic. I unfortunately have tried year after year to get him to my place, but I don’t have enough like-minded friends who appreciate good music. It seems that the “talentless” music that dominates has begun to poison their minds too. sigh. Thanks BVA for the stories and especially part of the soundtrack of my life (cliche, sure, but true).
Brian – patience, and I promise you your friends will see the light. This is the wave of the future. Music lovers are tired of venues where the patrons are rude, loud, playing pool or throwing darts, hitting on the ladies, yapping…the list goes on. It will take some time, but it’s coming and will be part of the norm, I believe. Rock on – bva
Great blog post! I’m a singer/songwriter in the Grand Rapids, MI area. I’m not sure if I’ve given up on the idea of being able to make a living at some level with music, but I’m definitely not trying as hard as I use to. I’m mostly just trying to enjoy writing, enjoy playing, and enjoy giving it to people and hearing their responses. Once I stopped trying to go the traditional music route and just enjoy what comes my way I’ve really felt closer to my own music… If that makes any sense. I did a house show tour I dubbed “The Togethernessity Tour” … I usually played for about 15 – 30 people and I had a blast. I have a few more lined up. I love being able to scratch out some thought I’ve had onto a pad of paper, or computer, put some melody and music behind it, and give it to people. The house show approach has really fed the singer/songwriter in me. Good stuff…
Rick – so glad you are taking this path as well. venues in Grand Rapids are getting better – but still have a long way to go. I wish you luck – bva
I’ve been feeling so inspired lately, so stumbling upon something like this just adds fuel to the fire. Thanks for the insight and words of encouragement. Where there’s a will there’s a way, right?
Absolutely. It only takes a will. Rock on – bva
I organize, and own “Weber’s Deck”, where I have 9 concerts a year in my backyard, putting up 4 bands each Sunday, and 10 bands on my final Sunday of the year over Labor Day weekend. Last Labor Day weekend, we had 1200 attendees show up. Check this out….. http://www.facebook.com/webersdeck
Now that is AWESOME. I would love to be a part of it one day. Thanks for sharing – hopefully, we can all network to bring musicians to great “venues” like yours. ALl the best – bva
Hi, Brian.
I’m no musician (i’m hardly learning some drums just for the fun of it, when my job and family life allow me to), but I am a big fan of yours since the TVP years (and counting).
It’s moving to read how you came up with such a great idea, not only as a way out of the music industry’s jail-like rules but as a way to reach those fans of yours who always were and always will be supporting you. But this time, it’s you who, gratefully, supports them by coming to their house, where you’ve been many times through your music.
The story about the couple celebrating their 2nd anniversary it’s particularly moving for me, for my wife and I chose “Survival” as The Song for a family video we showed on our Wedding & our son’s One Year Birthday party.
Unfortunately, I live too far (down in Argentina), but I’d certainly book one of the Lawn Chairs and Living Rooms shows if I lived in the US (I really envy the luck of those who had you as their guest at their homes).
As a fan, I want to thank you for your honesty as a musician, as much as for your talent, since my life has become merrier with your songs as soundtrack of it.
Thanks, and I hope life will give me the chance to see you live sometime.
Lucas
Buenos Aires, Argentina
Thank you Lucas. Those were some very kind words to start my day. Here’s to getting to Argentina one day! best – bva
Thanks for sharing your insights! All the best.
You too Garrett. Rock it. bva
It’s like your Marian Call’s touring twin! If you’ve never heard of her 49>50 tour where she left her home base in Alaska (49) to play house concerts (and venue concerts) in one loooong-ass tour of all 50 states, check out http://www.mariancall.com
i do this once a day, but alas, the only audience is me 🙂 I really like your acoustic sets, how much do you charge an hour?
It all depends on where you are located, which day of the week, etc… if you are in an area that I will already be traveling through, the price goes waaay down. Write to Todd at spoiledbratmanagement@hotmail.com. he’ll give you the scoop. Thanks Dave. bva
this is beautiful, thank you.
Thanks Jackie – glad you liked it. bva
Please post about how people interested in hosting parties can get one together- I have always dreamed of having a place to host musicians and invite people… Where to find interested musicians? What type of donation would each guest be expected? ….I have million of questions because I LOVE this idea of supporting local musicians.
I most definitely will do that! Meanwhile there are a few tips at myspace.com/lawnchairsandlivingrooms. Thanks Lynette – hope to see you at your place one day. bva
Lynette, our first house concert was with Brian in 2007. I have been hooked ever since. We are getting ready to host our 15th show next weekend! I would be happy to answer questions for you, if you want! You can find me at http://www.facebook.com/redhouseconcertseries. I would love to see more people doing these!!!
G’day Brian. Great comments and a feel for what really succeeds in linking with the true music fans out there. As a social musician these days (just playing for fun), I hear from many fellow players and those that enjoy listening to live music just how impersonal modern music has become. That connection between artist and listener rarely exists and largely it has a lot to do with the environment it is presented in.
The truly memorable events I have enjoyed have taken place on a small scale…. a beach-side club, now sadly closed, that only held 80 patrons but made for wonderful shows and great audience interaction with the artist. On one occasion after another concert I was lucky enough to join a party where three musicians attended and that evening ended with one of them performing 2 of his hit songs on my guitar in the middle of a friends lounge room with about a dozen people watching…. and still is talked about! The intimate connection is really the key factor.
The only thing wrong with your tour so far…… is that it hasn’t made it here to Queensland, Australia, so a few more of us can get to enjoy your music in this unique presentation style. I have no doubt it would be a successful trip.
Cheers
Tony – believe it or not, we’re working on getting there. 2 more takers, and I’m packing a bag. Thanks for the comment – rock on. bva
Monsieur Ark,
Your writing this is something of a revelation of an affirmation, and I’m deeply thankful for the courage which brought you to this place to put this down as you have.
Randomly wondering if Mose Allison ever tickled Leon Redbone into a giggle fit,
James
I’ve often wondered that very thing myself… Thanks for the laugh. bva
Man, you’re fantastic! So nice to see ‘talent’ so humble and willing to give/share. By the way, Underneath was absolutely fantastic. I never knew the story behind it’s release. We’re in the same neck of the woods. Maybe I’ll be fortunate enough to cross paths and jam some day.
Best to you and your family.
Thanks man. Yes – heartbreaking that more people didn’t pick up Underneath, yet it makes it that much more special now. Thanks for the comment! bva
I am neither a singer nor a songwriter, but we did have you at our house for a LLC show. A picture of Nixon waited patiently in the bathroom for you, too. It was a great afternoon, and I think it is way cool you are still taking your show to the homes of your fans. This is an excellent post.
Loved doing your place! Really great group – perfect size for this kind of show. Thanks for being so supportive all of these years!
Brian, I’ve been a big fan since the early 90s. I had so much fun back in the college days at Western going to Verve Pipe shows. The time you came to my house for a LLC show as a surprise orchestrated by my now husband was amazing. We still laugh at my reaction to your driving down the street and pulling into our drive way. To quote myself “Holy Shit, that’s Brian VanderArk!” You gave a wonderful performance and the evening is something I will remember forever.
The surprises are always the best. Thanks for that reminder! bva
Excellent post and a great read, I will be following with great interest, I hope this idea takes off. Thank you
Excellent post, very interesting and informative, I will be following with great interest. I hope this idea really takes off. Thank you!
Brian I clearly remember the night you played for us i Louisville. The guys were so excited. A real rock and roll artist was going to play for us. I remember trying to hold back and not sing along with ever song and than eventually joining in and you were so cool about it too. It was a great experience and one I hope we get the opportunity to do again.
Hey Brian- First, thanks for this. I’ve known you’ve been doing this for quite a while. Somewhere around 2003, I played some radio/Christmas show on the same bill with you in New Hampshire (of course you’re gonna remember, right? lol!) A few years later, I promoted a music festival in northern Vermont. They wanted a solo artist to add to the line-up. In the conversation, I instantly said your name. I remember some in the room saying, “who?”, to which I replied with a few lines of, yes, that infamous Verve Pipe hit. There were a few doubters, but to their dismay, they weren’t the decision makers. I contacted your mgmt and worked out the deal. I made the venue happy by offering $100 less for your performance, but flipped it back to you with a condo for your stay. I’d have paid more if needed- yeah, I’m a fan (okay, so it wasn’t my $, but still).
I’m a solo artist. My last EP was released two years ago. It consists of singer/songwriter music fused with some of LA’s finest talents (Kenny Aronoff, Chris Chaney, Jimbo Barton). Basically, it all turned into extremely well produced pop/rock. I’m not disappointed, because I was still able to keep “me” in the songs and the record came out great. However, I didn’t tour to support it. The truth is, I used to play 200+ shows per year- 50% to the back of people’s heads, 25% to the side of other people’s heads and the rest? Well, many of them were briefly seeing what the score was on the large screen plasma behind me. I saw no benefit in performing that way anymore. Sure, there were a small amount of shows that were great with an attentive audience, but not enough.
So, as i’m writing for my next record, I have the itch…the need to perform. A good friend forwarded me this link yesterday. I have a fairly large fan base, albeit, I’m sure this will require more airfare than gas $! Still, this option is a breath of fresh air. I’m in.
Btw- the day the tickets went on sale for that Vermont festival? I remember standing next to the biggest naysayer of putting you on the bill when a concert-goer came over and asked him where the box office was located (this was to be the first box office sale for the show). He said, “I’ll take you down there. Who are you coming to see?”
Their reply? “Brian Vander Ark- I’m a huge fan.”
Cheers.
This one blogpost was inspiring enough, but an entire blog dedicated to this topic? AWESOME!
Executives in the traditional music biz today will have you think “the industry is dying,” but all of today’s tools for connectivity/communication and even DIY music production and touring have given musicians more opportunities than ever to make a living off their craft. Musicians no longer have to rely on gatekeeper label execs to dictate how they will make money and where they will tour — they can take matters into their own hands and utilize the holy artist/fan relationship to give both sides what they want, even of it’s not the “traditional” way of approaching the music biz. (i.e. playing “The Freshman” ad nauseum, more than a Bieber or Rihanna song)
I’ll definitely be checking back here for more advice, Brian! 🙂
Also, that “This is the lead vocal” song actually already exists — check out “This is the Hook” by Deadmau5.
Wow, informative, and inspiring. Thank you.
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Brian. Very inspirational. I’m not a musician, but have had many of the same struggles as many Americans. I’m one that has always tried to find a different way to do things by thinking “outside the box” as you did. My brother in law has been a touring and club musician so I know from him the struggles. I’ll be sure to pass your story to him. His name is Jake Stigers, sorry just alittle plug, and knowing how talented he is it’s tough to see true singer/songwriters get pushed aside for the next Justin Bieber or American Idol. Anyway, I put an excerpt of your story on my blog because I think many of my readers can draw inspiration from you. Keep up the good work.
I stumbled onto this page while looking for ways of booking these very types of shows. This post really spoke to me. I love such optimism. I’m a 35 year old songwriter who’s slept on more than my share of floors all over the country and continue to (although that part gets tougher with each passing year). I go from one shitty, but necessary job to the next when I’m home all while searching for the song (shoes for my son or Mexican food on date night with my wife have to be paid for). It’s so very nice to hear of someone who’s making it work. Thanks for such a cool blog. I look forward to reading more.
[…] friends: It’s your turn. “Pay to Play” venues will go along the wayside. Soon, you will no longer need to […]
I love your inspiring can-do approach to making a living as a musician. One question (coming from a musician): do you supply the P.A. or rely on the host to rent one?
Hello Brian,
First off I wanted to let you know how great I think you are. Truly. Musician, Father and I’m guessing friend. I just have a few question. How old were you when you started playing music? When did you start acting? And lastly, what was it like to work alongside Erik P. He’s so very good looking. I mean probably the best looking human being I’ve ever seen. Gotcha!
🙂
I’m not a musician at all but I love reading your stuff. It’s such an interesting approach and in a certain sense it’s like Joe Strummer’s sense of being “punk,” which meant carving your own path, finding new ways to do things. As a writer, your ideas are inspiring.
Reblogged this on Sane by Music and commented:
It’s interesting I’ve only ever had 2 solo singing gigs and countless where it’s a whole group with me as just another one of the whole not standing out (most of mine have gone in this direction)or orchestra and me with a group behind me any form after all performance is a very mailable thing, and i have never had the problem of an uninterested audience. I guess I need to get out there more.
Hey Brian, glad that you’re doing this and making cash! Everything in the business has taken a hit and it’s good to see that there still are creative options available.
Also, I wanted to say that I still listen to Underneath and am very proud to have worked on it. It was a blast. Keep in touch.
-Chris Shaw
Thanks, Chris. You did an amazing job on that album. I hope we can work again together at some point. Best – Brian
[…] friends: It’s your turn. “Pay to Play” venues will go along the wayside. Soon, you will no longer need to […]
Brian! I’ve always loved your music and your delivery as a vocalist is second to none!
This seems like a perfect idea for singer songwriters like myself who have lyric driven music that just isn’t appreciated in bars and clubs like it should be.
How would someone like myself with a limited fanbase outside of my local area get started doing this? I’m very interested and seems like the “wave of the future” (haha) for songwriters with something of value to offer.
Thanks Brian!!
You have to look at all of your personal relationships. Are all of your relatives living in the same area? Perhaps you have one rogue cousin that moved to another state? An excuse to visit them and perform a house concert for them might will get your foot in the door in a new city.
This seems brilliant. I’m cautiously optimistic. My husband is a blind singer songwriter and he just mentioned wanting to do house concerts in Europe. We work in Europe a lot and we are lamenting that even our agents are becoming corporate entities – meaning they send out an e-mail blast to their promoters about 50 artists they rep – and there’s no guarantee they’ll get you work. It’s a crap shoot. Since we started self-managing we are a lot happier too. With managers it got to a point where their cut was getting bigger than ours. As cool as they were – hipster Brooklyn – it was uncool! I told him today – I get an inquiry for a gig through our website and I forward to his agent who turns around sends the offer back to me to give to him. Seems like the middle man is an unnecessary expense. The three gigs he has are high paying and include airfare. The gigs they mustered up for us are low paying – sell 500 tickets to get a bonus type jobs. He’s had three major label albums. We’ve had some success globally – he’s played everywhere including India. We would just have to cover the costs of a road manager for him – I always joke he’s not allowed to drive – as much as he wants to “they” won’t let him. I’m kind of afraid to send him out though like that – without the protection of an agent etc. It’s hard to imagine that you don’t have one house concert gone wrong…? Reassuring but really not one? WE could do the U.S. too I suppose. I love it when you lose sleep and go online and find some inspiration.
I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it is rare to see a nice blog like this one these days.
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